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Solution Provider Series: Beat Dell

Cross-Product:  Sales

 
Course Information
Code :
  SXW80
Version :
  4
Format :
  Online
Language :
  English
Availability Date :
  Friday, April 15, 2005
Duration :
  1.5 hours
Audience :
  Business Partner, Lenovo and IBM employees,
Available :
  Worldwide
Description Updated :
  Thursday, April 21, 2005


What is new in this Version?
This course contains the latest competitive information on Dell including: the misinformation that Dell is spreading about the Lenovo merger, an expanded discussion of the efficient Dell business model, and extensive updates about new Dell products and services and how they match up to Think offerings.

What are the benefits of this course?
By completing this course successfully, students will acquire the knowledge, skills, and competencies necessary to negate the strategies employed by Dell, and will learn how to use Think advantages to win more business.

Who should take this course?
Business Partners, Lenovo sales representatives, and anyone else interested in learning how to better compete with Dell should take this course.

What are the course, skills, or knowledge prerequisites?
(Students must meet the prerequisites in order to fully achieve the course learning objectives.)
In order to realize the full value of this course, we recommend general PC industry knowledge and/or the successful completion of PC Basics (MXW01).

What skills or knowledge will be gained? Exit skill level
Describe the business model Dell has used to become a leader in the PC marketplace

Recall major strengths and weaknesses of Dell as a competitor

Compare Dell offerings with Think offerings

Discuss Dell sales strategies and methods to counter these tactics

Use the tools included in the course to win sales


What topics are covered?
  • Dell Business Model
  • Competitive comparison of Think and Dell Products and Services
  • Dell Sales Strategy
  • Dell Sales Tactics and How to Respond
  • Advantages over Dell
  • Selling Tips and Sales Tools

  • Recommended follow-up courses:
    (Please refer to our training roadmaps for the suggested training path.)
  • Making ThinkVantage Technologies Come Alive (SXI76)
  • Solution Provider Series: Beat HP (SXW82)


  • Additional Course Formats:
    None.



     
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