Job Title: Brand Manager
Job description:
- Plan and perform annual and quarterly Lenovo branding strategy and plans in Russia to achieve the APC (Awareness, Preference and Consideration) target.
- Plan and perform ATL and BTL campaigns and media plans to launch products of Lenovo in Russia to achieve the best return of the investment.
- Plan and lead necessary co-branding initiative (ATL, BTL, sponsorship, expo, event and all possible tactics) and integrated branding campaigns with other brand name to intensify Lenovo corporate and product brand in the market.
- Plan and lead Lenovo corporate and product image, creative and look & feel in the market to set the right proposition and gain the preference in the market.
- Manage the Alliance partnership with Intel, Microsoft, AMD, Yota, NVIDIA etc to get Lenovo corporate and products image compliant.
- Guide and support product in-store presence in order to enhance Lenovo and related product image in the market
- Manage agency to deliver the quality result on time.
- Support other marketing team members on brand related activities.
Requirement:
- 8 years branding manager experience in PC industry
- Strong creative management experience
- Solid knowledge and experience to drive ATL and BTL branding activities
- Solid relationship and experience with co-brand activities in PC and outside PC industry
- Expert in Microsoft, Intel and AMD alliance compliance
- Fluent in English
Please send your profiles to shvorneva@lenovo.com For full information please contact recruitment department.
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