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Overall Value Proposition

 
Lenovo – Overall Value proposition

Major new Channel programme makes Lenovo the vendor of choice for Business Partners

Lenovo is committed to Business Partners, with over 95%* of our European business going through the channel. We are backing this commitment with new investment and sweeping changes across all aspects of the way the company sells and supports Business Partners.

The resulting improvements that Partners will see include:

  1. A single inventory combining TopSeller and Special Bid products for fastest possible delivery, quicker bids & simpler pricing.
  2. Improved incentives, including all Lenovo products, to make earning money easier.
  3. Quicker payments to Partners – amongst the fastest in the industry – for improved cash flow.
  4. Channel Sales team expansion to make Lenovo the easiest vendor to work with.
  5. Increased Demand Generation to drive more leads to Partners.
  6. New Co-Marketing tools to enable Partners to integrate their marketing and drive more business.
  7. Additional Partner opportunities to maximise profits with high margin Lenovo services

Lenovo is now the clear vendor of choice for Business Partners.

+ One Inventory

Lenovo’s popular range of TopSeller models is now also available for Business Partners to special bid, offering all customers easy access to the latest technology.

Lenovo TopSeller models, held in Distributors stock, offer the latest products at competitive prices for immediate delivery. With simplified pricing, Partners can now special bid these products and delight their larger customers with the fastest delivery times available. For large customers who need unique configurations, Lenovo's configuration service is still available.

Q: What is One Inventory?
A: Lenovo TopSeller products were not previously available for special bid. They still provide the latest products, excellent pricing and fastest delivery for all customers. Now, with a simpler pricing model, these benefits are extended to special bid. They still provide the latest products, excellent pricing and fastest delivery for all customers but now, with a simpler pricing model, these benefits are extended to special bid. This means Lenovo Partners can access the same stock to provide large customers special bid pricing on products that are available immediately.

Q. Can I still configure systems to my customer specific requirements?
A: Yes. These systems will take a little longer to build but if your customer needs configurations that are not in stock these can be ordered from Lenovo. Contact your Sales representative for details.

Q. How do I request a Special Bid?
A: Simply contact your Lenovo Sales Representative and ensure you have accepted the Terms and Conditions. If you have not previously registered as a Lenovo Business Partner, simply sign the BP Agreement at www.lenovo.com/partner/europe.

+ Improved Incentive Programmes

New simplified Incentive Programmes for Partners mean you can earn more, even more easily.

All Lenovo products, including special bid, services and even our new line of consumer products are now integrated in a simplified Incentive programme for Premium Partners. Now that your total Lenovo revenue counts toward your target achievements, it's even easier to make money with Lenovo.

Q: Are TopSellers the only products that count towards my Premium targets?
A: No. As part of this enhancement, Lenovo will include all products in target achievements including TopSeller, special bid, services and options, for both, THINK and IDEA brands. Payments are based on business (Think Family) products only. There will be a separate target for services and options. Achieving this target will result in additional earnings of 1% of total revenue.

+ Faster Rebate payments

Our rebate status is now available online and paid three weeks after each quarter end.

Lenovo's rebates are amongst the fastest paid by any PC vendor to its top Business Partners. And earnings can be tracked online at our new web portal. Payments are made directly to Business Partner’s bank account, reducing Partner’s administration. In times when cash flow is key, Lenovo is providing real benefit to its Partners.

Q: Who is eligible for Lenovo Incentive and Rebates Programmes?
A: All Lenovo Premium Partners are eligible to participate in incentive and rebates programmes To qualify as Premium, a registered Lenovo Partner needs to purchase either $100,000 TopSeller revenue or $150,000 of total Lenovo revenue per year, through authorised Distributors, complete required on-line training and agree a Business Plan with Lenovo.

+ Simplified Sales Engagement

Lenovo is growing the Channel Sales team to create a single simplified interface for our Business Partners

Lenovo is increasing its resources on Business Partners by creating a new larger team focussed on Channel sales. This new team will act as a single interface to Lenovo for all Business Partners, for all Lenovo business. Whether your customers have a Lenovo representative or not, buy TopSeller or special bid products, our Business Partner Sales team will ensure you receive the best support when working with Lenovo.

Q. Is Lenovo increasing the number of resources that cover Business Partners?
A: Yes, it is. Lenovo is committed to its Business Partner network and is putting additional Channel sales reps in place to ensure this provides the most benefit to our Partners and helping you with both TopSeller and special bid deals. All Premium Partners have a named Lenovo rep.

+ Enhanced Marketing

New marketing tools and increased Demand Generation to drive more leads to Partners

Lenovo’s new marketing programme drives more leads to our Business Partners and provides you with top class sales enablement support. Our increased Demand Generation activities and enhanced co-marketing programmes help to generate more profitable business for Lenovo Partners.

Q: What does Enhanced Marketing mean?
A: First, Lenovo has combined demand generation resources and efforts in Small and Medium Businesses, to streamline the process and to deliver more leads to Business Partners. Second, Lenovo will now communicate to Business Partners in a more targeted way based on the customers they sell to. And third, Lenovo has introduced a new Co-Marketing tool & process to provide Partners with more targeted ways to reach their customers to generate new business.

Q: Does this mean it’s no longer possible for my customer to receive two prices from Lenovo Marketing?
A: Yes. Customers should no longer receive two similar marketing deliverables with different prices.

Q: How do I participate in Lenovo Demand Generation Programmes to receive leads?
A: Lenovo works with different Partners in each country. Please talk to your Channel sales team for local engagement.

Q: What marketing material and tools does Lenovo provide for Partners?
A: Lenovo provides a number of product marketing deliverables, images and messages as well as adaptable and downloadable templates for Partners - web banners, fliers and Lenovo brochure - to customise and use in their own demand generation activities. You can access it via www.lenovo.com/partner/europe.

+ New Services for Partners

Services designed to boost Lenovo Business Partner profits.

Lenovo has a range of services designed with Business Partners in mind. Every PC or server sale represents an opportunity to maximise profits and increase customer satisfaction by adding the right services, whether your customer is a consumer, small business or large enterprise. With services now included in Lenovo Partner's incentive programmes, there's never been a better time to benefit from selling it.

Q: Apart from extending Warranty cover what other services does Lenovo offer BPs?
A: Lenovo has Partner ready services that cover the whole lifecycle of PC systems. From Imaging, Deployment & Protection to Priority Support and Asset Recovery, we have a solution that fits. For more information call your representative or login to www.lenovo.com/partner/europe.

Q: Are Lenovo competing with Business Partners for Services revenue?
A: Lenovo recognises that Business Partners may have their own service offerings. Lenovo does not wish to replace the services offered by Business Partners. Lenovo can offer a range of services from which Business Partners may select to either complement their own offerings, generating additional revenue, or underwrite Business Partners’ offerings, resulting in the same profit at lower risk. With services now included in Lenovo our incentive programmes, there’s never been a better time to profit with Lenovo.


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