Lenovo named Official PC Partner of the NBA

2007 All-Star NBA Jam Session
NBA All-Star Jam Session is the world's largest interactive basketball theme park - so large, you could fit 38 official-size NBA basketball courts or 14 million regulation-size basketballs in it!

Jam Session is making its first appearance in Las Vegas, allowing basketball fans the chance to experience the NBA up close & personal - to gain access to the NBA like never before. Come visit Lenovo and be a part of the NBA All-Star excitement!

Jam Session Dates and Times
Thursday, Feb. 15 4 p.m. – 10 p.m.
Friday, Feb. 16 4 p.m. – 10 p.m.
Saturday, Feb. 17 9 a.m. – 10 p.m.
Sunday, Feb. 18 9 a.m. – 5 p.m.
Monday, Feb. 19 9 a.m. – 5 p.m.

THINGS TO DO AT JAM SESSION

• Be an "NBA American Idol"! Check out the Lenovo Courtside Commentator Booth where you are the broadcaster of one of the greatest moments in NBA History!
• Stop by the Lenovo "Courtside Commentator" Booth at Jam Session on Saturday, 2/17 from 4:30-5:30 to meet and record play-by-play with Tracy McGrady!
• Every registered broadcaster is eligible to WIN a Lenovo ThinkPad T60 notebook valued at $1,200!
• Lenovo/NBA Booth personnel will select the top 3-5 broadcasting clips per day
• Top 3-5 contestants clips will be shown at Center Court to select the winner for each day who will win a ThinkPad T60 notebook and carrying case.
• The audience, celebrities and NBA players will vote by applause for the top Lenovo Courtside Commentator!
• Top winner will walk away with a brand new Lenovo ThinkPad T60 notebook signed by Tracy McGrady!
• One ThinkPad winner per day, must be a registered broadcaster to participate.
• Meet NBA Players & Legends and Collect FREE autographs
• Shoot hoops all day on 10+ courts
• Let the kids shoot 3-pointers & slam dunks at the Kids Zone
• Shop at the NBA Store
• Take lots of pictures
• Come Jam with Lenovo, the Official PC Partner of the NBA!

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2007 NBA All Star Technology Summit
Friday, February 16, 2007, 8:30 AM to 1:30 PM

This February in Las Vegas, the eighth annual NBA All-Star Technology Summit will open its doors to an invitation-only group of industry executives for a series of conversations about media, technology and our increasingly digital society. As with each of the previous seven Summits, a lively and thoughtful group of industry-leading panelists will debate the challenges and opportunities that lie at the nexus of sports and digital media.

This year, as the "lean back" generation of viewers gives way to gaming and the "user generated" movement of fans as producers and participants, industry leaders will discuss the implications of these changes for sports, media and technology companies and share their vision for what to expect from the next generation of fans. We look forward to yet another challenging and stimulating day of discussions.

Deepak Advani , Senior Vice President & Chief Marketing Officer, at Lenovo is panelist on Developing Digital Revenue Models in Sports.

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NBA Cares
NBA All-Star 2007 not only showcases the world’s greatest athletes but also celebrates the NBA’s tradition and commitment to social responsibility with NBA Cares events throughout Las Vegas. NBA Cares highlights the league’s grassroots and community programs that reach millions of young people and their parents, and provides important resources to community-based programs.

The NBA will unveil a brand new NBA Cares “Learn & Play” Center at Mabel Hoggard Elementary School. The project includes an extensive refurbishment of the school’s library and technology center and the donation of computers by Lenovo as well as books from Scholastic, furniture, reading materials from Encyclopedia Britannica, and the creation of indoor and outdoor places for kids to play.

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