Lenovo and NBA announce new global partnership
The National Basketball Association and Lenovo announced a new multi-year global marketing partnership to expand Lenovo's brand recognition internationally and enhance the NBA game through the use of new technology and statistics, including the launch of the innovative Lenovo Stat.
NBA Commissioner David Stern, Lenovo Senior Vice President and Chief Marketing Officer Deepak Advani and Hall of Fame coach Lenny Wilkens gathered at the world's only NBA Store on Fifth Avenue to make the announcement.
As a new global marketing partner of the NBA, Lenovo will be the "Official PC of the NBA" with marketing rights in both the United States and China. The NBA will integrate Lenovo products into all facets of league operations, recognizing Lenovo's focus on building the world's best-engineered personal computers powered by Intel technology.
As a way to demonstrate the power of teamwork during an NBA game, Lenovo and the NBA will unveil the Lenovo Stat to tip off the 2006-07 NBA season. The Lenovo Stat will showcase the best-engineered combination of teammates on the court for every NBA game and will be available on NBA.com and NBA TV at the end of each game.
The Lenovo Stat will be a plus/minus statistic that will look at the point differential when players are both in and out of the game, to see how the team performs with various combinations. The statistic will identify the best two player, three player and even five player combinations for each game, or over the course of an entire season.
