Lenovo joins AT&T Williams
Lenovo has joined with AT&T Williams of the Formula One circuit, becoming the official PC partner of one of the most famous teams in the world's most-watched annual sporting championship. Lenovo is prominently displayed on the AT&T Williams car in the 2007 Formula One season, putting the Lenovo name on the same stage as some of the biggest corporations in the world.
AT&T Williams names Lenovo as major sponsor
Innovation, technology and performance are essential in the highly competitive world of Formula One. This partnership goes beyond the decals. Lenovo PCs support engineers in car research, testing, development, and manufacturing; the drivers in race operations and analysis; and the management team in marketing, logistical travel and race planning, networking, inventory, relationships with clients, sponsors and suppliers, human resources, finance, and strategy. In short, everything this tech-savvy team does to win in an innovation-driven sport is done with Lenovo technology.
"Formula One racing provides Lenovo with a truly global forum with the focus on the value of superior engineering and technical innovation," said Deepak Advani, Lenovo's chief marketing officer. "Williams F1's integration of Lenovo technology into their entire operation presents a premier platform from which to demonstrate our unequaled performance to a worldwide audience while aligning our brand with a team that exemplifies the values of innovation and best engineering."
"Lenovo is an international technology company obsessed with innovation, and they will undoubtedly help us achieve success in every area of our business," said Frank Williams, Team Principal of AT&T Williams.
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